Sense+Sustainability is a pan-European campaign run by the European Crop Protection Association (ECPA) and its national associations. The campaign targets EU agricultural stakeholders and seeks to raise awareness of the social, economic and environmental viability of the sustainable use of crop protection products. It explains how the industry, by working closely with its partners in the food chain and farmers in the field, is working to make this vision a reality.

The European Crop Protection Association (ECPA) is the pan-European voice of the crop protection industry. Its membership includes both national associations and companies throughout Europe. Crop protection products include herbicides, fungicides and insecticides — essential tools that protect crops from dangerous pests and diseases and make food more affordable to consumers. ECPA is a member of CropLife International.